Allure Intimate Apparel

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18900 W Bluemound Rd
Brookfield, WI 53045

Allure Intimate Apparel, nestled in the heart of Brookfield, WI, stands as a haven for those seeking exceptional foundations and lingerie. Here, quality meets care as this family-owned boutique prides itself on embracing the beauty of women in all their diverse shapes, sizes, and ages. An oasis in the retail landscape, we distinguish ourselves by providing expert bra fittings in a cozy, inviting ambiance, a rare gem in the local scene.

Step into a realm where professionalism and comfort intertwine seamlessly. Our dedicated team of associates, armed with extensive training, recognize the transformative power of a well-fitted bra on overall well-being. From traditional to sport, leisure to nursing bras, our collection caters to all sizes, offering a comprehensive range from 28 to 46, spanning cup sizes A through O. At Allure Intimate Apparel, empowerment through proper fit and style is not just a service but a philosophy.

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Reviews

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4.020 reviews
Photo of Terrie S.
Terrie S.
7/22/2019

My surgeon recommended Allure after I had my second augmentation. Since they were just up the road from his office, I thought, what the heck? I've never been fitted for a bra, (omg..WHY?!) and...

Photo of Jill B.
Jill B.
1/10/2025

Every time I shop at Allure I've experienced excellent service, and today was no different. They have a great selection of products in a wide range of sizes. I would say most items are on the...

Kitty O.
8/22/2024

I have been purchasing my bras from Allure/Brookfield for a couple of years. I keep going back not only because of the product but the service as well. Salana worked with me to get exactly what I...

Photo of Meg K.
Meg K.
11/27/2022

I can't say enough good things about my experience here. I'd been putting off getting measured and purchasing an actual bra for over 2 years. But, Sarah made what would have been an extremely...

Photo of Kimberly J.
Kimberly J.
6/23/2021

Wow. What a wonderful gem ! Sarah took her time measuring me and expertly fitting me for a proper sized bra. Worth every penny! Highly recommended!!!

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United StatesWisconsinBrookfieldAllure Intimate Apparel