All About the Gown

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706 W Main St
Lake Geneva, WI 53147

All About the Gown in Lake Geneva, WI is a premier bridal shop offering a curated selection of unique wedding dresses from top designers, catering to brides seeking a balance between timeless elegance and modern trends. Located in downtown Lake Geneva, this mother-daughter owned boutique provides a relaxed and personalized shopping experience for brides-to-be looking to find their dream wedding dress.

With a reputation as the best bridal shop in the Midwest, All About the Gown stands out for its endless selection of dresses, friendly staff, and special touches like champagne for guests. Brides rave about the personalized attention and unique styles offered, making it a must-visit destination for those seeking a memorable and stress-free wedding dress shopping experience.

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4.018 reviews
Luke H.
7/18/2025

Judy was amazing!!! Great location, extremely nice studio. Couldn't recommend more!!

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George P.
3/23/2023

Sara P here. I was in all sorts of panic with my only daughter's wedding only 3 months away. Due to certain circumstances I couldn't start shopping sooner. I was prepared to be brow beaten,...

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Ellie P.
10/29/2020

I've never actually been inside All About the Gown, yet all I have are good things to say about this establishment based on my interactions via telephone and Instagram. These people have integrity...

Jackie M.
2/8/2022

Absolutely wonderful experience! Dress selection was beautiful, and the whole experience made my daughter feel special. Very memorable experience! The dress my daughter chose was beautiful,...

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Michelle C.
1/30/2022

I HIGHLY recommend All About the Gown in Lake Geneva! I had purchased tuxedos here in the past for my son when he was in high school so I knew that their customer services was great but WOW! I...

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United StatesWisconsinLake GenevaAll About the Gown

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