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Dad's Old Fashioned Root Beer is marketed as America's premium root beer, maintaining its classic flavors with a blend of wintergreen, licorice, and vanilla, while also offering a range of other beverages including cream sodas and flavored soft drinks. Their product line features zero-calorie options and nostalgic flavors, appealing to both traditional and modern tastes.

The Dad's Root Beer Company, which also produces several other soft drink brands including Bubble Up and Sun Crest, is committed to preserving the rich history of these beverages while catering to current market preferences. With a focus on quality and taste, the company aims to provide refreshing beverages that evoke a sense of nostalgia for consumers across various demographics.

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