OMNI Retail Group
OMNI Retail Group, based in Seattle, WA, specializes in providing omnichannel retailers with insights into online shopper behavior to enhance the shopping experience and improve conversion rates. Their Shopping Intelligence Platform offers detailed analytics that connect online shopping journeys with in-store purchases, enabling retailers to optimize merchandising, inventory allocation, and promotions.
For brands, OMNI Retail Group addresses the challenge of timely demand signals, which are crucial for effective product development and inventory management. By integrating online and in-store data, their platform equips decision-makers with actionable insights at the zipcode and SKU level, facilitating better pricing strategies and reducing unnecessary inventory markdowns.
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