SpecialtiesWe help clients change customers into members of their community. We believe that members are more valuable than customers. A member refers others for love, not money. And that makes them our clients' best source of new business. This year, our work in this area has grown dramatically. That's no surprise. The social media trend was already gathering momentum. Now, with the downturn, marketers are forced to do more with less. Happily, our member referral perspective has proven to be very helpful. We feel the trend is very healthy because it provides people an opportunity to shape, as well as buy, the brands they love. Unlike traditional advertising, we now have a two way dialogue. People are really communicating and brands can improve their performance by acting on individual feedback.