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The Soft Parade

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1825 E Main St

Richmond, VA 23223

+1 (804) 780-2931

The Soft Parade is a cozy establishment nestled in the heart of Richmond, VA, offering a unique experience for patrons seeking a blend of art and relaxation.

With a focus on creativity and community, The Soft Parade provides a space for guests to unwind and connect through various artistic expressions and events.

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Reviews

4.020 reviews

Sophia W.

12/5/2021

I don't let just anyone style my hair and I've always kept a basic long look for fear of paying for a pricy and undesirable cut. Clair changed that whole perspective and I am now obsessed with...

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Dawn T.

4/21/2018

Woohoo!! I cannot tell you how much I love Jude! She is a true stylist who knows hair, haircuts and color. I went to her feeling like an old hag and left feeling like a swanky lady. Thanks so much...

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Cindy S.

1/14/2018

Very disappointed. I called Soft Parade several months before my event to schedule an updo. I don't know the Richmond area and chose Soft Parade because of the reviews. The receptionist said...

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Anne N.

9/24/2018

My whole family went here for years for Lolly doesn't just cut hair she cuts "your" hair. We are so sad to have moved out of area, we won't find that kind of service anywhere else.

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M W.

8/15/2015

Absolutely the best experience I have ever had in a salon!!!!! Cool and trendy atmosphere among the historical beauty of Shockoe Bottom. And what an awesome pleasure it was watching Jude go to...

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