The General Store

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4620 Massanutten Dr
McGaheysville, VA 22840

The General Store in McGaheysville, VA is a one-stop destination for all your outdoor and resort needs. Offering a wide range of merchandise, from outdoor apparel and accessories to resort souvenirs and Virginia craft beer, this store has something for everyone.

Conveniently located at the top of Massanutten Drive, in the heart of the Ski Area, The General Store is the perfect place to stock up on essentials and find unique gifts. With its friendly staff and diverse selection, it's no wonder why this store is a favorite among locals and visitors alike.

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Reviews

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4.03 reviews
Photo of Danielle P.
Danielle P.
6/13/2025

This was a great stop while visiting Massanutten Ski area last year. They have a few limited parking spots that are have a small time limit. Out-front there is a very nice gas fireplace with seats...

Photo of Mike R.
Mike R.
6/3/2023

This is actually a pretty neat place. As expected it's very expensive. The resort will get you always. That happens at all the others too, so don't worry Masanutten I love you all. They certainly...

Joe A.
9/14/2024

Sure, the place is overpriced, but they got a lot of snacks and drinks and it's convenient. And the staff are all super nice and helpful.

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