STARBUCKS

Starbucks offers a diverse menu of handcrafted beverages and seasonal favorites, encouraging customers to join their rewards program for exclusive offers, including a free drink with a qualifying purchase. The company promotes customer engagement through initiatives like the "secret menu" contest, allowing members to submit drink customizations for a chance to win prizes.

With a strong emphasis on community and sustainability, Starbucks integrates artistic collaborations, such as those with Nigerian-American artist Shad Akanbi, into its branding, reflecting a blend of tradition and modernity. The company also prioritizes customer convenience through its app, enabling easy ordering and pickup, especially for those traveling during the summer months.

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