Rita’s Italian Ice & Frozen Custard

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220 Monticello Ave # D
Williamsburg, VA 23185

Rita’s Italian Ice & Frozen Custard in Williamsburg, VA, offers a delightful selection of frozen treats, including their signature Italian ice and creamy frozen custard. The establishment prides itself on creating happiness through its refreshing offerings and community engagement.

Customers can enhance their experience by downloading the Rita’s app, which allows them to earn points toward free treats with each visit. The brand actively encourages fans to share their enjoyment on social media, fostering a vibrant community around their delicious products.

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Reviews

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4.540 reviews
Photo of Robert F.
Robert F.
6/4/2025

Always a must stop by when I'm home. Always nice friendly greeting by the young ladies working there and the custard is delicious

Photo of Tatyana W.
Tatyana W.
3/23/2025

Sooo happy Rita's has opened. Truly have enjoyed this place for years. Never a bad experience. Unfortunately, tonight's visit was surprisingly unwelcoming. The food quality and taste is great....

Photo of Kanani V.
Kanani V.
12/30/2023

Rlly nice staff! Good area! Nice area to sit outside! I love the mango Italian ice! 10/10!! I wasn't a fan of the chocolate concrete w brownies! I love chocolate, but it was too much chocolate for me!

Photo of Lisa J.
Lisa J.
8/15/2024

We visited Rita's tonight after dinner for a special birthday treat! We love their gelati-- ice mixed with custard! The servers were friendly and working hard to get everyone through the line...

Photo of Layla S.
Layla S.
3/30/2024

Very good service and helpful. There was a slight line but it went really quick. Very fast at bringing icee out too

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United StatesVirginiaWilliamsburgRita’s Italian Ice & Frozen Custard