Rita’s Italian Ice & Frozen Custard

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2328 W Mercury Blvd
Hampton, VA 23666
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

Reviews

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3.031 reviews
Photo of Heather B.
Heather B.
12/18/2020

Man! So many things I have been missing a since we have been away from the East Coast for over 7 years. One of the things we needed to get was some Rita's. Rita's has come a long way in the past...

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Annie L.
6/22/2025

Went to the drive thru while placing my order the worker at the window kept talking to other employees. I repeated my order twice was told to drive up a few minutes later he comes to the window...

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Linda C.
1/4/2025

The italian ice flavors are full of concentrated fruit flavor. The vanilla custard is rich and smooth making a perfect contrast in a gelati or whatever combination you choose. A very refreshing...

Byrd G.
7/2/2024

While going on a hot day always means a packed and longer wait, it's always worth it. The staff have always been friendly and welcoming, the Gelati has to be my favorite dessert of all time, and...

Photo of Darnell P.
Darnell P.
8/8/2019

Always a pleasure coming to Ritas. During our summer programming we would bring groups of 25/50 kids at a time to enjoy a cool summer treat. The staff are always nice and pleasant. Enjoy your...

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