Periwinkle

Permanently closed
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(26)

Photos

111 S Columbus St
Alexandria, VA 22314

History

Periwinkle opened in September of 2005 as the only business open in a newly developed area south of the airport. The boutique was opened by Elizabeth Mason and Gretchen Hitchner, both former politicos who shared a love of clothes and a vision of the perfect shopping experience. Elizabeth has since carried out that vision, creating the perfect boutique for her customers!

Specialties

Periwinkle is a cozy place where you can buy the whole outfit - a store where you meet your girlfriends to hang out, and a place where women can find beautiful clothes for any day of the week.

Reviews

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3.526 reviews
Photo of Lori W.
Lori W.
1/4/2017

Yet another great reason I love living in Old Town. Happened across this incredible store a couple of months ago and have bought jeans (that fit and flatter), shorts, a jacket, scarves and am so...

Photo of Kate Z.
Kate Z.
12/2/2019

I have not seen such amazing customer service in a retail boutique in years! So impressed with Janet and her team. I was there for half an hour and tried on several outfits but was never pressured...

Photo of Gayle G.
Gayle G.
3/7/2007

Periwinkle is yet another boutique I discovered at the District Sample Sale. At the sale, I got a great deal on a long black tank top with a velvet bow embellishment at the neck- originally $48...

Photo of Leslie V.
Leslie V.
10/2/2013

As an open letter to the ownership of Periwinkle Boutiques: Sir or Madam, Your stores have the worst return policy I have ever seen in retail. Upon attempting to return a blouse, I was...

Photo of annie w.
annie w.
10/26/2013

Eh. I've been in here several times. Twice with the intention of dropping some serious clams on a nice dress. Both times I've been here, the staff have come across as dismissive and a bit...

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