Mark V.
6/29/2025
A nice, after-church Sunday breakfast. We sat on the patio (had to talk our way on- it wasn't really open) on a hot but pleasant morning. Wait staff was very attentive, brought us all our requests...
First Watch
$
Open
(171)
Photos
2243 Franklin Rd SW # B
Roanoke, VA 24014
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!
Reviews
4.0171 reviews
Paola B.
10/12/2025
I have been to other locations and had a great time, but my time here was not good. Our server was not attentive at all. He forgot the creamer for our coffee (3 times - we reminded him twice),...
Ashlie S.
3/22/2025
In town for our anniversary and this meal was everything we had hoped for. Establishment was very clean. The staff was super friendly and the meal was amazing. They were busy so we sat outside. It...
Daisy J.
9/28/2025
Kayleigh was so sweet. She was very attentive. The food was good. The drinks were plenty and I didn't have to ask for anything. She's a pro.
Sarah E.
12/9/2024
The restaurant is clean and modern with minimal but comfortable aesthetic and decor. We were greeted and seated after waiting briefly in line at the host stand. The food is fairly priced and...
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