Comscore

Comscore, Inc., based in Reston, VA, is a leading provider of trusted currency for planning, transacting, and evaluating media across various platforms. Their solutions encompass measuring advertising effectiveness, connecting the dots for CTV, and maximizing marketing impact for businesses in industries such as automotive, retail, and technology.

With a focus on understanding social media and television audiences, Comscore offers insights to help businesses improve ROI. Their programmatic targeting division, Proximic by Comscore, empowers media buyers and sellers to activate audience and content targeting segments for enhanced marketing strategies.

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