Breakthru Beverage Virginia

Blue Ridge Beverage Company, headquartered in Salem, Va., is one of the largest wholesale beverage distributors in Virginia. The company distributes a variety of beer, fine wines and soft drinks to more than 3,500 clients throughout a 35-county region. It represents a number of suppliers from the United States and throughout the world. The company s largest single beer supplier is Miller Brewing Company, which provides brands, such as Miller Lite, Miller High Life, Icehouse, Genuine Draft and Milwaukee s Best. It also offers other beer brands, including Heineken, Corona, Samuel Adams, Rolling Rock, Foster s, Molson and Guinness. Blue Ridge Beverage Company distributes a range of wine brand labels, including Almaden, Paul Masson, Sebastiani, Sutter Home, Franzia, Robert Mondavi and Glen Ellen. Additionally, it offers nonalcoholic brands of drinks, such as 7-Up, Canada Dry, RC Cola, A&W, Sunkist, Snapple, Mistic, Arizona, Evian, Quibell and Elliotts. The company operates four warehousing facilities located in Salem, Waynesboro, Lynchburg and South Boston, Va.

Coca-Cola Bottling Co. Consolidated has been producing, marketing and distributing carbonated and noncarbonated beverages for more than 100 years. The company is one of the largest bottlers of The Coca-Cola Company in the United States. It sells a wide range of soft drink products, including Coca-Cola classic, diet Coke, Sprite, diet Sprite, Mello Yello, Dr Pepper, diet Dr Pepper, Fresca, Fruitopia and Sundrop. The company has a professional staff of more than 6,000 employees and operates various production centers and over 70 sales and distribution centers. It has a customer base of more than 18 million people. Coca-Cola Bottling Co. Consolidated, established in 1902, is located in Roanoke, Va.