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Altria, along with its subsidiaries R.J. Reynolds Tobacco, Lorillard, and Philip Morris USA, is a prominent player in the tobacco industry, primarily involved in the production and marketing of cigarettes. Despite their significant market presence, federal court rulings have mandated them to acknowledge the severe health risks associated with smoking, including addiction and various life-threatening diseases.

The company has also been ordered to clarify that all cigarette types, including low tar and light variants, pose the same health hazards as regular cigarettes, and that there is no safe level of exposure to secondhand smoke. Their practices have been scrutinized for intentionally designing cigarettes to enhance addiction by manipulating nicotine delivery methods.

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