Attain

fibeReality is an independent research and consulting firm specializing in optical equipment and services.The individual markets served by fibeReality include telecommunications, datacom, consumer, automotive, AR/VR, micro-optics, and others. Our focus is on demand-side intelligence gathering and analysis. We continually have in-depth conversations with the actual buyers of optical components, full systems, and operator/end-user offerings. We have extensive and long-term contacts including at service providers, large enterprises, educational institutions, and governmental entities.At fibeReality, there is no cheerleading or shilling for any vendor or solution in the marketplace. Unfortunately, in recent times, there has been too much bastardization of the research business with too many firms acting as willing extensions of the public relations departments of the players in the space.fibeReality also has the most respected blogs in the optics industry. Our posts have set a new standard for comprehensive and thought-provoking insights. There is no rehashing of press releases, but in-depth analysis based on our intimate connection with the business dynamics and on our historic perspective.fibeReality makes the following six guarantees to the industry: 1) to present the facts as discovered and not to embellish or to downplay any information we obtain; 2) to be unafraid of challenging incorrect industry narratives and to let the chips fall where they may; 3) to offer extremely frank advice to our customers on running their businesses, as if we ourselves had complete stake in them; 4) to avoid pulling our punches in our evaluation of any existing company or solution; 5) to never sell out when it comes to the truth; and 6) to never sacrifice our well-established ethical principles.Regarding trade conferences and shows, fibeReality does not recycle slides from the last 12 months. We do not engage in advertising of our products and services. We provide totally new primary information and data just for the occasion including provocative assessments of large vendors and users. fibeReality keeps the audience engaged with our fresh and truthful perspectives.Concerning market projections, while no research firm can get every prognostication correct, fibeReality will put its track record up against any of them. More important than predictions, fibeReality's intelligence gathering has an impact in real time on the direction of network decisions including the selection of vendors.