Authentic Trail Signs

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The Sparky Potter Design Group and Wood & Wood Sign Systems is a unique, full service, custom design house dedicated to the fine art of designing attractive logos and crafting innovative design/build sign solutions. With over thirty-eight years of experience, Wood & Wood has honed their processes, receiving accolades for their ability to translate corporate, commercial and institutional brands into comprehensive exterior and interior sign systems. By integrating wayfinding systems, pedestrian friendly streetscape programs, interpretive sign systems, storefronts, architectural millwork and displays Wood & Wood is able to assist clients with their diverse and individual needs. Wood & Wood is proud to be the recipient of over sixty international, national and industry design awards. Founder, Sparky Potter is also a regular contributor of articles to national and international trade publications as well as a member of the Sign of the Times advisory board. The idea that a sign system can be handsome, effective and memorable has been an ongoing quest of the Sparky Potter Design Group and Wood & Wood. We are well known for our ability to marry old-world hand craftsmanship skills with cutting edge technology. The company is always eager to take on projects that require transforming one-dimensional art into three-dimensional concepts with an innovative mix of materials, fabrication techniques and creative lighting. Our mission is to closely collaborate with clients in creating custom products that have a strong and memorable visual appeal. We believe aesthetics paired with longevity provide the satisfaction of a great investment. The Sparky Potter Design Group and Wood & Wood Sign Systems will design, fabricate and ship anywhere in the world.