Ignition Consulting Group
Ignition Consulting Group, based in Salt Lake City, specializes in transforming agencies and professional firms by moving them away from traditional time-for-money models to scalable growth driven by high-value programs and products. Their approach emphasizes the importance of a clear positioning strategy, helping firms define what they uniquely sell and identify their target clientele, ultimately setting them apart in a crowded market.
In addition to refining brand positioning, Ignition focuses on innovative pricing strategies that enhance profitability without solely relying on increased revenue or reduced expenses. By rethinking agency compensation and emphasizing the value of outputs over inputs, Ignition empowers its clients to create diverse revenue streams and respond effectively to changing market demands.
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