The Guild

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2500 McKinney Ave
Dallas, TX 75201

The Guild, a venture capital-backed startup established in 2016 by Brian Carrico and Chris Herndon, specialized in operating a network of 16 apartment hotels spanning 7 major U.S. markets. Guests at The Guild were immersed in spacious and dynamic accommodations set within bustling urban communities, where they could experience local artistry and commerce.

Collaborating with apartment complexes, The Guild ingeniously repurposed designated floors into short-term lodging, enhancing them with hotel-style amenities and seamless technology-driven conveniences. The company's emphasis on guest satisfaction fostered strong brand loyalty and commendable direct booking rates, while also nurturing a talented team that has since made significant strides in the tech and hospitality sectors.

Amidst the evolving landscape of travel accommodations, The Guild distinguished itself as an early innovator in blending the allure of traditional hotels with the personalized touch of Airbnb, resonating deeply with travelers seeking a unique and immersive stay experience. Reflecting on its journey, The Guild acknowledges the challenges faced, with insights gained that will undoubtedly shape the future of hospitality ventures in the years to come.

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Reviews

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3.05 reviews
Photo of Justin D.
Justin D.
8/8/2022

What an awesome place to stay right in downtown! The rooms are clean, big and have awesome views of the city! While you're staying here you are located within walking distance or everything or a...

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Dale S.
11/24/2020

Needed a romantic few days with my smoking hot woman. This place fit the bill perfectly!!!! We brought lots of wine, cheese, and Nutella and ate out a few times. The place is a full apartment with...

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Christina T.
3/10/2022

Just got to Dallas at 12:00am and have a room booked at the guild and can't get in. The app says I have no upcoming stays when I have multiple emails and texts with verification codes. Homeless...

Alexis S.
11/14/2021

I would have given 5 stars based on how nice the room is & the location but I have to take stars off because of their keyless app/system. We were locked out of our room & entry to the building 3...

Andrew B.
1/2/2021

The room we had was a really nice 2 bed room apartment. Beautiful view and comfortable beds. The problem was having to wait 3 hours after our check in time to go into the room. The room itself was...

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