Scarborough Research Corp
Scarborough Research Corp, located in Dallas, TX, specializes in comprehensive audience measurement and data solutions that empower businesses to connect with their target audiences effectively. Their offerings include cross-media measurement, media planning, audience segmentation, and marketing optimization, providing clients with actionable insights to drive results in a complex media landscape.
With a robust global panel comprising over 750,000 participants, Scarborough Research ensures data accuracy and representation, helping organizations navigate the ever-evolving dynamics of consumer behavior. Their innovative tools and methodologies, such as Nielsen ONE, facilitate a seamless understanding of audience habits across various platforms including TV, streaming, and digital media.
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