Parks Associates
Parks Associates, based in Dallas, TX, has been providing market intelligence for over 35 years, specializing in IoT residential products and consumer electronics. The company conducts extensive research through interviews, focus groups, and data analysis to deliver insights into smart home technologies, consumer perceptions, and trends in the streaming video market.
With a focus on enhancing understanding in sectors such as smart home products and services, broadband, and connected health, Parks Associates also hosts events and provides strategic consulting. Their comprehensive research output includes market reports, white papers, and trackers that serve various industries, helping clients navigate the evolving landscape of consumer technology.
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