Norton Lures

Norton Lures, based in Rockport, Texas, has been a leader in saltwater fishing lures since 1987, combining over a century of fishing knowledge into their innovative designs. Their products, favored by both fishermen and fish alike, include a variety of lures such as the Bull Minnow and Sand Eel Jr., which are staples among professional fishing operations along the Gulf Coast.

The company prides itself on continuous improvement, exemplified by their GFX Jig Head, which has undergone 30 years of field testing to achieve what they call the ultimate jig head. With a diverse range of products available, Norton Lures remains committed to enhancing the fishing experience for anglers everywhere.

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