Nielsen Co
Nielsen Co in San Antonio, TX, specializes in audience measurement and cross-media analytics, providing insights that drive effective marketing and media planning. With a comprehensive range of solutions, including digital, TV, and audio measurement, the company equips businesses with the necessary data to understand shifting consumer habits.
Home to a global workforce and a diverse audience panel, Nielsen emphasizes data accuracy and representation, enabling clients to optimize their marketing strategies and maximize ROI. Their innovative platform, Nielsen ONE, offers a unified view of audience engagement across multiple channels, ensuring businesses can connect with their target markets effectively.
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