Nielsen

Nielsen, based in Arlington, TX, specializes in audience measurement and media planning, offering insights that help businesses understand and connect with their audiences across multiple platforms. Their comprehensive solutions include cross-media measurement, marketing optimization, and content metadata, enabling clients to make informed decisions that drive results.

With a global presence and a commitment to representation, Nielsen relies on data from 750,000 people worldwide to validate its findings. Their innovative products, such as Nielsen ONE, provide a unified view of audience behavior, empowering clients to navigate the complexities of the media landscape effectively.

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