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Joe K. Longley is a distinguished attorney based in Austin, Texas, renowned for his pivotal role in the creation of the Texas Deceptive Trade Practices-Consumer Protection Act and significant contributions to consumer protection law. With decades of experience, he has dedicated his practice to assisting victims of consumer fraud and bad faith insurance practices while also educating future legal minds as an adjunct professor at the University of Texas School of Law.

Recognized as one of the top attorneys in Texas, Longley has received numerous accolades, including being named the Number One GO-TO-LAWYER for Insurance Law by Texas Lawyer. His legacy includes the establishment of the Longley-Maxwell Deceptive Trade Practices Act Collection Legislative Archive and honors such as the Insurance Legend award from the State Bar Insurance Section.

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