Initiative Media

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750 W John Carpenter Fwy
Irving, TX 75039
+1 (214) 296-1000
https://initiative.com

Initiative is a leading media agency that empowers ambitious brands to achieve business growth by leveraging the transformative power of media. By integrating culture with consumer experiences, Initiative builds a unique framework called Fame Flow, enhancing brand visibility and fostering engaging customer journeys.

Working with renowned clients such as Nike, Amazon, and T-Mobile, Initiative focuses on generating widespread brand recognition while ensuring enjoyable and seamless interactions throughout the customer lifecycle. Their approach connects every touchpoint of the consumer experience, driving both Fame and customer Flow for their partners.

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