H-E-B plus!

No store does more than your nearby H-E-B plus! located at 2965 Ih35 North in New Braunfels, where you’ll find great prices, brands, quality, and selection. At H-E-B plus! stores, we're about more than groceries. We're outfitting Texas families with all they need for Texas lifestyles—from coolers sporting your favorite Texas teams to a new smoker for your famous brisket. This is your one stop for Texas Backyard, toys, housewares, grilling and outdoor, party supplies, apparel and more. Established in 1905 in Kerrville, Texas, H-E-B has grown to serve more than 150 communities in Texas and Mexico. H-E-B partners with local farmers and suppliers to bring customers fresh produce and quality meat and seafood. H-E-B strives to provide the best customer experience at everyday low prices. Our namesake H-E-B brand products are made for the love of Texans and deliver uncompromising quality. H-E-B plus! now offers curbside pickup and grocery delivery for added convenience.

We know things can get hectic, that's why H-E-B is making your shopping trip even easier. Now you can pick up groceries curbside in select stores across Texas or have them delivered to your home, including alcohol deliveries in eligible zip codes. Simply order online and schedule a time. Goodbye cart. Hello convenience!

Enjoy H-E-B everyday low prices, even at the pump! Fill up at your local New Braunfels, H-E-B Fuel today.