Guild University Park

Founded in 2016 by Brian Carrico and Chris Herndon, Guild University Park operated a collection of 16 apartment hotels across 7 U.S. markets, aiming to blend the best elements of hotels and vacation rentals. Despite garnering a loyal guest base and raising $50 million in capital, the company ceased operations in 2023, facing challenges in achieving scale profitability.

Guild's unique concept provided guests with spacious, vibe-centric accommodations in vibrant urban neighborhoods, often featuring local artisans and merchants to enhance the experience. Despite high demand and a peak valuation of $125 million, the business model faced significant pressures, leading to a reflection on lessons learned throughout their journey.

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