It's more of an AirBnb experience with a hotel type of reservation/check-in. Honestly, if this is the future of accommodations I'm here for it. First, there is plenty of communication from The...
Guild South Congress
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The Guild South Congress, founded in 2016 by Brian Carrico and Chris Herndon, was an innovative hospitality venture that operated a collection of 16 apartment hotels across seven U.S. markets. This concept aimed to blend the best of hotels and Airbnb, offering guests vibrant, roomy spaces within urban neighborhoods, supported by a tech-driven approach to enhance their experience.
Despite attracting significant demand and achieving a peak valuation of $125 million, the company faced challenges in scaling profitability and ultimately closed in 2023. The journey highlighted valuable lessons in entrepreneurship, with former team members moving on to launch important companies in the tech and hospitality sectors.
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We stayed at The Guild South Congress in early November for 3 nights. I was a little apprehensive at first because it seemed to be a new property for The Guild brand, there were no reviews on any...
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