Friendly Crab's

The Fish Factory, nestled in West Allis, WI, is a longstanding family-owned business specializing in tropical fish, supplies, aquariums, and custom services since its establishment in 1986. With a commitment to offering top-quality healthy fish in a clean and inviting setting, it has become Milwaukee's go-to destination for aquarium inspiration.

Distinguished by its unique focus on direct importing 90% of its livestock and utilizing a meticulous disease treatment program, The Fish Factory ensures only the finest aquatic creatures make it to their customers. The dedicated staff invests about 40 hours weekly to maintain the exceptional standards, including providing excellent customer service and fostering a passion for tropical fish keeping.

Upon stepping into The Fish Factory, visitors are greeted by a stunning array of underwater ecosystems featuring hundreds of tropical fish species from across the globe. The meticulously designed displays inspire customers with creative ideas for their own aquariums, while natural sections encourage a "go green" approach with live corals, aquatic plants, and natural hardscape elements, fostering a relaxing and enjoyable experience for all enthusiasts.

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