Ford Holiday River Parade

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San Antonio, TX 78201

The Ford Holiday River Parade in San Antonio, TX is a beloved annual tradition that lights up the San Antonio River Walk with a dazzling display of 28 illuminated floats and over 100,000 lights. This one-hour ticketed parade, held on the day after Thanksgiving, features the theme "Holiday Stories" and culminates in the lighting ceremony that illuminates the River Walk until the weekend following New Year's Day.

Guests can enjoy the festive atmosphere from various viewing areas along the 4-mile parade route, with ticket options ranging from $12.50 to $40. The event also offers opportunities for volunteers to participate in roles such as chair labeling and ticket taking, adding to the community spirit of this cherished San Antonio tradition.

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Reviews

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2.04 reviews
Photo of Karin P.
Karin P.
12/15/2019

This is our second year at this event. We also went in 2017. Obtaining tickets was easy but probably unnecessary as a lot of people just stood on the bridges and get just as good of a view. The...

Bethany C.
11/30/2024

This was a highly unorganized event. It seemed majestic to grab a ticket and enjoy a seat. Save your money. One of our seats wasn't even there. The entire second row had people going by them...

Serena W.
11/25/2023

I went to watch this back in the 90's and was so excited to share it this year with my family. it was such a disappointment. First we had to pay $30 for seats and half of them were not even there....

Photo of Beatriz B.
Beatriz B.
11/27/2017

Seriously unimpressed. $25 a ticket to sit river front for the 2017 parade. Event staff useless. Crowded. Received an attitude from the idiots who were sitting in our seats. Plus the awesome smog...

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