First Crush Tastings

First Crush Tastings, founded in 2005, is a Texas-based shopper marketing and data insights resource specializing in beer, spirits, and wine. With over 1,000 TABC-certified brand ambassadors, they conduct numerous tasting events weekly, providing valuable consumer data and ROI analysis through their Palaterra technology platform.

Offering structured events that facilitate learning and growth for both purveyors and consumers, First Crush Tastings focuses on delivering actionable insights in real-time. Their sales-minded ambassadors are well-versed in product knowledge and supported by comprehensive training resources, serving clients across the Southwest and beyond.

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