First Crush Tastings

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16238 Ranch Road 620 N
Austin, TX 78717

First Crush Tastings, founded in 2005, is a Texas-based shopper marketing and data insights resource specializing in beer, spirits, and wine. With over 1,000 TABC-certified brand ambassadors, they conduct numerous tasting events weekly, providing valuable consumer data and ROI analysis through their proprietary technology platform, Palaterra.

From structuring events to gathering actionable consumer insights in real-time, First Crush Tastings helps purveyors and consumers taste, learn, and grow. Their sales-minded event ambassadors are well-versed in product characteristics, supported by comprehensive training resources, and have successfully served clients across the Southwest and beyond.

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Reviews

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3.59 reviews
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Stephen D.
11/10/2015

I've worked for First Crush of and on off for about 3 years. The owners and staff are very professional and fair as to how they treat there brand ambassadors. Paper work is simple and work is very...

Marie B.
11/18/2024

I worked for them for a long time. They don't have many jobs or opportunities to work now. It seems to be a change in management. Very strict.

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Tazia S.
3/8/2014

LOVE LOVE LOVE working for this company! I have had such great experiences and have learned so much. I feel really lucky to have started with them over 2 years ago.

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Kristi B.
5/13/2014

I have been working with First Crush as an ambassador for over a year and I highly recommend them! They are very professional, organized and their event reporting is streamlined. So much more...

Lauren N.
4/26/2019

I worked for them a few years ago. I had to cancel a tasting ONCE because of surgery and they cancelled my Palatera account. I wrote a bad review on Facebook and they kept claiming I never worked...

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