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Latitude, founded in 1998 by marketing professionals, is a full-service marketing agency. The agency offers a range of creative marketing solutions. It provides communications planning and project and accounts management services. The agency also offers consulting design and writing services. Latitude provides media planning and placement services. It offers a variety of production management and graphic design services. The company provides several fulfillment and event management solutions. In addition, it offers product development and branding services. The company employs a staff of designers, writers, and administrative and other support personnel. Latitude is a wholly owned and operated subsidiary of The Richards Group.

The Richards Group is one of the largest independent branding agencies in theUnited States. Its clients include Advance Auto Parts, Amstel Light, Bridgestone Firestone, Chick-fil-A, Fruit of the Loom, The Home Depot, Motel 6, Red Lobster and Zales. The company provides brand, advertising and marketing solutions in several forms of communication, such as print, radio, television and the Internet. The Richards Group offers a range of advertising, corporate identity, interactive media, public relations, relationship marketing, sales promotion and urban marketing services. The company also designs packaging, trademarks and logos for companies, such as Wyndham Hotels, the Dallas Zoo and the Dallas Symphony Orchestra. The Richards Group is responsible for creating interactive Web sites for companies, such as Chupa Chups, Jiffy Lube and Travelocity.