Catalina Marketing Corp

Catalina Marketing is a data-driven, omni-channel media provider based in Addison, TX. They specialize in delivering personalized consumer packaged goods (CPG) marketing by decoding shopper behavior and maximizing consumer relationships through real-time intelligence and rapid responsiveness.

With unparalleled scale, Catalina Marketing helps businesses identify their target audience, understand consumer data and insights, activate personalized messaging, and measure media performance to optimize content. Their ecosystem of solutions includes audience segmentation, media activation options, measurement optimization, and sales drivers proven to drive penetration, frequency, volume, and loyalty for both retailers and CPG brands.

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