Kenny Associates Inc
Kenny Associates, based in Memphis, TN, is a pioneering strategic market research firm founded by Dr. Charles T. Kenny in 1972. With over 40 years of experience, they specialize in uncovering the emotional connection between brands and consumers using their proprietary right brain research and brand strategy development methods.
Having worked with over 600 corporate clients and organizations across 225 product and service categories, Kenny Associates has a proven track record of guiding market-changing strategic decisions for some of the world's largest businesses. Their innovative approach has helped clients like McDonald's, James Hardie, and Nissan Corporation achieve significant growth and success in their respective industries.
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