Forward

Founded in 1925, Forward Corporation is a fifth-generation family-owned business operating a diverse range of brands across Michigan, employing over 1,000 people in four divisions that span 24 counties. The company emphasizes a commitment to its employees, customers, and vendors, creating a sense of community known as the "Forward Family."

Over the decades, Forward Corporation has evolved from a single service stop into a multi-faceted enterprise, offering convenience stores, restaurants, energy solutions, and accommodation services. Notable operations include 26 Shell and 3 Marathon convenience stores, nearly 60 Subway restaurants, and the Lumber Jack Lodge and Restaurant, which pays homage to the region's logging history.

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