Sparks Theaters, Inc

Leftover from a century ago when theatres were opulent palaces, the Florida Theatre is one of the few of its kind remaining in Florida and the only survivor of a row of theatres that once flourished on Forsyth Street. Big names have played here—from Sally Rand to Lynyrd Skynyrd. The theatre hosts comedy and music acts and a summer movie series. It is on the National Register of Historic Places.Parking at the Florida TheatreDuring the day, parking is limited to metered spots (quarters only) on the street or in nearby lots ($5-10). Street parking is free in the evening and on weekends and holidays.Admission to the Florida Theatre The theatre can only be toured during Art Walk, which is held the first Wednesday of every month. Get a wristband at the table located inside the main entrance on 128 E. Forsyth St. Tours are at 6:30 p.m. and 7:30 p.m. with a maximum of 30 people per tour. Outside of Art Walk, the only way to see the theatre is to attend an event.Best time to visit the Florida Theatre Definitely go in August when the theatre has their annual Elvis Anniversary Bash. Elvis played here in 1956 to much controversy, and the theatre holds the bash in commemoration.Must see/do at the Florida Theatre When on the tour, look for the pink rabbit on the wall upstairs. The theatre used to have a nursery, and the rabbit was discovered during renovation. When attending an event, lean back in your chair and admire the ornate chandelier and architecture that is original to the theatre.Other places to visit near the Florida Theatre The Ritz Theatre and Museum is a few blocks northeast in an area once known as the "Harlem of the South." The Jacksonville Landing, a source of restaurants and the Jacksonville Maritime Heritage Center, is across the street.Insider tip for visitors to the Florida Theatre Savor the full experience by coming early enough to enjoy dinner downtown, then head to the theatre before the crowds hit. Sign up for the theatre email list on the Florida Theatre web site (floridatheatre.com) to learn about special discounts, advance ticket sales, and notice of upcoming shows.Author's bio: Freelance writer Barbara Merchant roams Jacksonville and St. Augustine with the experienced eye of a native and the open eagerness of a tourist.