Rita's Italian Ice & Frozen Custard

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1208 S Ocean Blvd
Myrtle Beach, SC 29577

Rita's Italian Ice & Frozen Custard in Myrtle Beach, SC, offers a delightful selection of cool treats, including their signature Italian ice and creamy frozen custard. The establishment emphasizes community engagement and customer loyalty through its rewards program, allowing patrons to earn points toward free treats with each visit.

With a vibrant presence on social media platforms like Instagram, Rita's encourages fans to share their experiences and enjoy the refreshing flavors available. The company also provides opportunities for catering and franchise ownership, further expanding its reach and connection with the community.

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Reviews

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4.57 reviews
Aubrey G.
6/1/2025

Their REESE'S Peanut Butter Mudslide Concrete is super good. My husband got their frozen coffee caramel flavor and that was super good. The young lady who rung us up was the absolute sweetest....

Holly D.
5/19/2025

Shaved ice with great flavor I tried the cherry, tropical punch, and the strawberry. All three had lots of flavor to ice ratio was good

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Schelena S.
7/7/2023

I haven't had Rita's in years as they closed the location in greensboro NC. Rita's is so different than like a snowball as it's Italian ice. So it's a smoother texture that's just amazing We...

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Damon T.
6/26/2024

We were told about this place and how good it was so we decided to try it. This place smelled like sour milk. They were out of everything. They only had one flavor custard and sorry Chocolate...

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Rob S.
7/12/2024

I always visit a Rita's wherever I encounter one! Such a great selection of treats and it is my absolute favorite guilty pleasure!

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United StatesSouth CarolinaMyrtle BeachRita's Italian Ice & Frozen Custard

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