We were first timers and the young lady working the counter was OUTSTANDING. She was extremely helpful when deciding on flavor/combination options. The place looked and smelled clean. 10/10 would...
Rita’s Italian Ice & Frozen Custard
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Rita’s Italian Ice & Frozen Custard in North Myrtle Beach, SC, offers a delightful selection of cool treats, including Italian ice and frozen custard, designed to bring happiness to its customers. The establishment encourages guests to join its loyalty program through the Rita’s app, allowing them to earn points toward free treats with every visit.
In addition to its signature treats, Rita’s actively engages with the community and promotes its brand through social media platforms like Instagram. The company is committed to providing a fun and rewarding experience for all its fans, making it a popular destination for those seeking a refreshing dessert.
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Reviews

Great portions, price was pretty on par with most places. The service was ok, mostly teenagers that didn't seem overly interested in working.

Went there on 7/30/24. We waited in the front for 5 minutes. No employee's or other customers in sight. Smelled horrible in there!!! Mildew smell permiated the front area. It was filthy as well....

Custard is the best. Vanilla is better than their chocolate. The orange cream is a good choice. Banana was decent. The cherry gelati had pieces of cherry in it which my daughter didn't like. Great...

I didn't enjoy the Italian Ices they were more like slush. The chocolate was a big slushy and overly sweet. I will not be returning to Rita's. Staff were pleasant and polite. Overall I would not...