First Watch

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4632 Factory Stores Blvd
Myrtle Beach, SC 29579
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

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Reviews

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4.04 reviews
Carol L.
11/16/2025

this place is going to be wonderful. everything was great. suggestions. 1. your iced tea was too weak. 2. there is a traffic jam at the cashier to check out. need more space for the line. very...

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Larry L.
11/18/2025

First Watch has been my go to breakfast place for years and they finally opened in Myrtle Beach! Everything on the menu is good but the standouts are the pancakes and million dollar bacon. Best...

Mike R.
11/20/2025

We waited 25 minutes after ordering only to receive the wrong order. I ordered a bacon omelet and my companion ordered the trio with waffle, eggs and toast. In 25 minutes the server brought me a...

Denise S.
11/16/2025

We loved everything about First Watch. Our waiter Mike was very attentive and the breakfast was awesome. Recommend the million dollar bacon. Lots of wait staff and food comes out hot and...

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