Principles of Marketing Technology Symposium

LionTree Arena, located in La Jolla, CA, serves as the centerpiece of UC San Diego's athletic programs and is part of the expansive Recreation, Intramural, and Athletic Complex (RIMAC). This nearly 200,000 square-foot facility underwent significant renovations in September 2018, enhancing training and competition spaces for student-athletes while elevating the live event experience for fans. Designed by NBBJ and constructed by Turner Construction Company, the arena features modern amenities such as retractable seating, a VIP skybox, and a state-of-the-art Daktronics digital video display. Originally opened in January 1995, LionTree Arena has evolved to support UC San Diego's transition to NCAA Division I athletics, further solidifying its role as a premier venue for sports and events. Generated from the website