Viamedia HQ

Viamedia, headquartered in Bethlehem, PA, specializes in local cross-media advertising solutions that connect advertisers with their target audiences through integrated strategies. With a focus on providing efficient monetization solutions for cable TV operators and video providers, Viamedia leverages its technology and market scale to enhance advertising effectiveness for both regional and national businesses.

The company's recent acquisition of LocalFactor signifies its commitment to advancing digital ad operations, promising greater precision and reach across various media platforms, including linear TV, streaming, and digital environments. Viamedia's insights and innovative approach have led to notable successes, such as achieving a 71X return on investment for advertisers in less than two months.

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