Merkle Inc

IMPAQT is a privately held search engine marketing firm headquartered in Pittsburgh. It collects, organizes and analyses various data points that define online consumer behavior. The company plans and manages online paid advertising and natural optimization campaigns for Fortune 1000 organizations. IMPAQT focuses exclusively on the search marketing aspect of marketing mix. Founded in 1999, the company manages more than 100 brands and operates satellite offices in Chicago and Minneapolis. It offers paid search management, strategic consulting, customized reporting, and online and offline data integration services. The company serves the education, finance, insurance, pharmaceutical, retail and travel industries. IMPAQT also conducts training programs that offer information on site architecture and design, copywriting, link building and paid search strategies.