Institute For the Study-Bus
The Institute for the Study of Business Markets (ISBM) is a non-profit research institute based at the Smeal College of Business at Pennsylvania State University, dedicated to advancing the theory and practice of business-to-business industrial marketing. Through a range of initiatives including academic conferences, PhD camps, and a series of research competitions, ISBM aims to elevate business marketing as a specialized field within the broader marketing discipline.
ISBM also supports global B2B PhD students by offering seminars and workshops, fostering collaboration among scholars, practitioners, and corporate partners. The institute is distinguished by its commitment to addressing contemporary challenges in business markets, including topics such as climate change, and regularly publishes research newsletters and curated resources for its community.
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