Institute For the Study-Bus

382 Business Bldg
University Park, PA 16802

The Institute for the Study of Business Markets (ISBM) is a non-profit research institute based at the Smeal College of Business at Pennsylvania State University, dedicated to advancing the theory and practice of business-to-business industrial marketing. Through its various programs, including academic conferences and PhD support initiatives, ISBM fosters the development of business marketing as a specialized field within the broader marketing discipline.

ISBM engages a community of scholars and corporate members in collaborative research and educational opportunities designed to deepen understanding of B2B markets. The institute's mission includes sponsoring seminars, competitions, and workshops that contribute to the ongoing scholarly discourse and practical application in the business marketing arena.

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