Comcast Spotlight
Comcast Spotlight in Dupont, PA, operates under the name Effectv, offering custom ad solutions for multiscreen TV, leveraging Comcast aggregated viewership data to connect businesses with their target audiences. Through multiscreen TV campaigns, they aim to amplify brand messaging effectively and drive tangible results for their clients.
Effectv specializes in audience targeting, allowing businesses to reach potential customers across various screens with precision, utilizing demographic and behavioral targeting strategies. Additionally, they provide addressable advertising options for household-level targeting, ensuring a tailored approach to engaging with audiences.
Effectv serves a wide range of clients, including agencies, national brands, small and medium businesses, as well as industries like automotive, politics, media, and entertainment. They offer research and insights through reports, videos, webcasts, and a blog, guiding businesses on effective TV advertising strategies.
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