BECG-Behavioral Economics Consulting Group
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The Behavioral Economics Consulting Group LLC (BECG) is a Philadelphia-based management consulting firm that specializes in market strategy innovation and organizational development rooted in empirical research. Founded in 2003 by Dr. Sara Wedeman, BECG leverages over 25 years of experience in consulting and clinical practice, drawing on insights from the evolving fields of economic psychology and behavioral economics.
BECG distinguishes itself through a practical yet creative approach to consulting, applying rigorous studies to address common challenges in consumer behavior and decision-making. By understanding the complex interplay of thought, emotion, and physiology, the firm helps leaders make better decisions and implement strategies that drive long-term success.
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