Starbucks
Starbucks, a globally recognized coffeehouse chain, offers a diverse menu of handcrafted beverages and food items, emphasizing fresh flavors and a commitment to quality. The company has recently partnered with Brazilian fashion brand FARMRio to create an exclusive merchandise collection inspired by the vibrant culture of Rio de Janeiro.
As part of its customer engagement strategy, Starbucks provides a rewards program that allows members to enjoy benefits such as a free handcrafted drink with their first qualifying purchase. Additionally, the company supports sustainability initiatives and social impact programs, reflecting its dedication to community and environmental responsibility.
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