Forward

Forward Corporation, established in 1925, is a fifth-generation family-owned business operating across Michigan, employing over 1,000 people in four divisions. With a commitment to customer service, the company has developed a diverse portfolio, including convenience stores, restaurants, and home energy solutions, while fostering a sense of community among its employees, customers, and vendors.

Throughout its history, Forward Corporation has expanded significantly, from its origins as a service stop to the acquisition of various brands and properties, including Subway restaurants, convenience stores, and the Lumber Jack Lodge. The company remains dedicated to innovation and quality, ensuring that it meets the needs of travelers and residents alike across 24 counties in Michigan.

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